MIND OVER MAYBE: Mastering the Psychology of Consultation Conversions
Join us for this live educational webinar exclusively for Symplast customers where you will unlock new tips for optimizing your SymplastCRM automations by understanding the patient's psychological triggers
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8:00pm EST / 5:00pm PST
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Wednesday August 6, 2025
Expert Panelists
Karrah Wiese
Symplast
Karrah Wiese is a Practice Analyst at Symplast, where she specializes in Customer Relationship Management (CRM) with a focus on optimizing systems for aesthetic practices. With a strong background in CRM strategy and implementation, Karrah brings valuable insight into streamlining patient engagement and enhancing practice efficiency. Her expertise lies in aligning technology with the unique needs of the aesthetics industry, helping practices build stronger connections and deliver exceptional client experiences.
Heather Hughes-Hardy, BSN, RN
CORE IT Method
Heather Hughes is a former nurse and ex-COO of a multimillion-dollar plastic surgery and wellness practice, now the founder of CORE IT, a consulting and training company that transforms how aesthetic teams communicate, convert, and close. With a background in nursing, case management, and real-world practice leadership, Heather developed her signature Fully Booked Coordinator Training after building a high-performing PCC team from scratch, increasing that team's conversion rates by 129%. Now, she teaches aesthetic teams across the country how to implement plug-and-play systems that improve patient experience, elevate internal performance, and drive sustainable growth without adding pressure to the provider.
Jenna Hennig, RN
CORE IT Method
Jenna Hennig is a nationally recognized aesthetic nurse injector and sales strategist, best known for her signature CORE IT Provider Success Series, a psychology-backed consultation framework that helps providers move beyond the “what do you want done today” model and into high-retention, high-trust treatment planning. With a background in patient care and a deep understanding of human behavior, Jenna helps practices bridge the gap between clinical excellence and commercial success, without ever feeling pushy or salesy. She’s built a thriving patient base, coached dozens of teams, and is on a mission to help providers feel more confident in their recommendations, more connected in their consultations, and more profitable in their practices.
Level-Up Your Consultation Conversions by Unlocking the Psychology-Based Growth Hacks within SymplastCRM
Join us for this exclusive live webinar featuring the experts from CORE IT Method and Symplast, where we’ll uncover the psychology-backed communication strategies that high-performing med spas and plastic surgery practices use to dramatically improve consultation conversions. Symplast users who attend will learn how to:
- Leverage proven psychological triggers to influence patient behavior ethically
- Create messaging frameworks that build trust, urgency, and confidence
- Identify and fix lead leakage points caused by inconsistent follow-up
- Use SymplastCRM and automation to implement these strategies at scale
